Keyword Research + Search Intent
Practice reviewing keyword data, identifying search intent, organizing related keywords, and explaining SEO priorities for a SaaS scenario.
Client Brief
Understand the assignment
Before reviewing the keywords, understand the fictional company, its audience, and what the SEO team needs from your research.
Client
FlowDesk CRM
Fictional SaaS practice client
Your role
SEO Research Assistant
Simulated VA assignment
Product
Simple CRM software
Lead, contact, and sales follow-up management
Target audience
Small service businesses
Agencies, consultants, and service teams
Client request
We're preparing a content plan for FlowDesk CRM and have collected an initial list of keywords related to CRM software, lead management, customer management, and sales follow-up.
Review the supplied keyword data and organize it into a research sheet that the SEO team can use during content planning. Identify likely search intent, group related keywords, set a practical research priority, and explain your reasoning.
Your task
Review the supplied keyword dataset and its simulated SEO metrics.
Classify the likely search intent behind each keyword.
Organize related keywords into useful topic groups.
Assign a practical research priority to each keyword.
Explain your reasoning so another member of the SEO team can understand your decisions.
Your role is to organize the research, not create the final SEO strategy.
Do not rank keywords by search volume alone. Consider likely search intent, relevance to the fictional product and audience, competition, and how the keyword could support a content plan.
Remember: this is a practice assignment.
FlowDesk CRM is fictional, and the keyword metrics used in this assignment are simulated practice data. They are not current values from an SEO platform. The goal is to practice the workflow and create a simulated work sample.