Local SEO Competitor Research
Practice researching competing local businesses and organizing useful observations for an SEO team.
Client Brief
Understand the assignment
Before starting the research, read the request carefully. In client work, understanding what is being asked is part of the task.
Client
Northstar Dental
Fictional practice client
Your role
SEO Research Assistant
Simulated VA assignment
Industry
Dental
Target market
Seattle, Washington
Client request
We're preparing a local SEO campaign for Northstar Dental and need an initial view of competing dental practices in the Seattle market.
Research the five businesses supplied for this assignment. Review their websites, note the services they emphasize, and record useful observations that can help the SEO team understand the local competitive market.
Your task
Review all five businesses supplied in the practice dataset.
Open and review each available business website.
Identify services or topics the competitor emphasizes.
Write at least one useful website or SEO observation for each business.
Organize your findings so another member of the SEO team can understand them.
Remember: this is a practice assignment.
Northstar Dental is fictional. The goal is to practice the research workflow and create a simulated work sample, not to represent this assignment as paid client experience.